Data Dashboard Best Practices

Brand-Specific Insights

• Using Brand Rankings to understand top performing brands
• Getting Started with Performance Drivers
• Measure performance against your competitive set with the Brand Comparisons tool
• Which brand measures are uniquely driving BIPOC young consumers to purchase?

Behavioral & Trend Data Best Practices

• Best Ways to Leverage the Survey Data Dashboards
• Accessing the open-end question responses: Data Files vs. Data Dashboards
• Compare YOY Behavioral Report Results

Understanding Target Audiences

• Looking for data on BIPOC young consumers?