The following demographic questions are asked of all respondents in every North America Behavioral and Trend survey wave. The below questions are the English version of the questionnaire.
RECRUITMENT DETAILS
YPulse will be responsible for recruiting 1,500 qualified participants (n=1,000 in the US and n=500 in Canada) aged 13 to 39 to participate in an online survey.
DEMOGRAPHIC CRITERIA
Participants aged 13 to 39 (balanced on gender, age, race, ethnicity).
[BASE: ALL RESPONDENTS] [SINGLE RESPONSE]
D105. What do you most identify as...
Male
Female
[BASE: ALL RESPONDENTS] [SINGLE RESPONSE]
D106. Do you identify as LGBTQ+?
Yes
No
[BASE: ALL RESPONDENTS] [TEXT; SINGLE ROW]
D110. How old are you?
I’m ____ years old
[BASE: US ONLY] [MULTIPLE RESPONSE]
D115. US Race. What is your race or ethnicity? Mark one or more races to indicate what you consider yourself to be.
African-American / Black
American Indian or Alaskan Native
Asian Indian
Caucasian / White
Chinese
Filipino
Guamanian or Chamorro
Japanese
Korean
Native Hawaiian
Samoan
Vietnamese
Other Pacific Islander
Other
Prefer not to say [EXCLUSIVE]
[BASE: CA ONLY] [MULTIPLE RESPONSE]
D115. CA Race. What is your race or ethnicity? Mark one or more races to indicate what you consider yourself to be.
White
Asian
Indigenous
African
Latin American
Oceanic
Other
Prefer not to say [EXCLUSIVE]
[BASE: ALL RESPONDENTS] [MULTIPLE RESPONSE]
D120 US/CA Ethnicity. Are you of Hispanic / Latin@ / Latinx, or Spanish origin? Mark one or more choices below to indicate what you consider yourself to be.
No, I am not of Hispanic / Latin@ / Latinx, or Spanish origin [EXCLUSIVE]
Yes, Mexican, Mexican Am., Chicano
Yes, Puerto Rican
Yes, Cuban
Yes, another Hispanic / Latin@ / Latinx, or Spanish origin (e.g. Argentinian, Colombian, Dominican, Nicaraguan, Salvadoran, Spaniard)
[BASE: 16+ ONLY] [SINGLE RESPONSE]
Q120. Are you a parent or guardian of a child?
Yes
No
[BASE: ALL RESPONDENTS] [SINGLE RESPONSE]
D125. Which best describes the area where you live?
Big urban city (> 1 million people)
Small urban city (< 1 million people)
Suburbs (outside of a city / developed area)
Rural (small town / village)
[BASE: ALL RESPONDENTS] [SINGLE RESPONSE]
D130. Which of the following categories best describes your student status as of the Spring of 2021?
In Middle School - Grade 6
In Middle School - Grade 7
In Middle School - Grade 8
In High School - Grade 9
In High School - Grade 10
In High School - Grade 11
In High School - Grade 12
In College - 1st Year
In College – 2nd Year
In College – 3rd Year
In College – 4th Year
In College - 5th year or higher
In College - Graduate Student (MBA, Master's, PhD)
In College - Professional Degree (Law, Medical, Dental)
Did not Graduate High School
Graduated High School (Did not attend college)
Some College (Not currently enrolled)
Graduated from College
Taking a gap year from college
None of the above
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