In order to ensure that YPulse adheres to stringent data quality guidelines and to demonstrate our commitment to investing in high-quality data, we have subscribed to Imperium's Quality Score platform and are Imperium Data Quality Certified with the industry's #1 provider for data-quality and anti-fraud service.
More about the Imperium's Data Quality Certification:
The certification process is rigorous. Imperium checks the setup of tools and monitors how respondents are being excluded or quarantined. Analysts will also review frequency of usage to ensure Imperium quality tools are being deployed widely across respondents and survey traffic.
Annual review of the certification scheme ensures continued compliance and enables customers to choose a market research partner with confidence.
Read more about the certification program here: https://www.imperium.com/certification-program/
More about Imperium's Quality Score platform:
- Fully automated multi-point
check for accuracy
- Provides accurate score to determine if respondent should be included in final data set
- Machine Learning model utilizes 20+ data points to determine final score
- Combination of passive data and respondent survey responses
- Behavioral Examples: Speeding, Straightlining, Poor OEs
- Passive Examples: Mouse movement, Survey Velocity, Hot Key usage
- Model specializes in catching ghost/jumper completes