Now filter all upcoming survey data by LGBTQ+ young consumers
YPulse Pro users are always asking how to explore our data and insights through the lens of specific demographic groups of young consumers, and particularly LGBTQ+ young consumers. We added the BIPOC data filter back in March of 2021, and now we've added a new question to all Brand, Behavioral, and Trends surveys: Do you identify as LGBTQ+?
Each Data File released in 2022 (except for the In-Between Trend Report) will include the LGBTQ+ banner point for all 13-39-year-olds.
The Behavioral and Trend Data Dashboards now contain filters and crosstabs to view responses for the LGBTQ+ audience.
The Brand Data Dashboard now contains the filters and crosstabs to understand how brands are performing with LGBTQ+ youth.
Keep reading for more info on how to access the new LGBTQ+ data...
What you need to know:
When was the LGBTQ+ question first added?
The question was added to the demographic section for all surveys starting in December of 2021.
What are the first survey topics with LGBTQ+ insights available?
Where / how can I find data on LGBTQ+-only young consumers?
If I'm a YPulse Prime user and not a YPulse Pro user, how can I access LGBTQ+ insights?
LGBTQ+ insights are currently only available in the Data Files and Data Dashboards behind the reports, and those are only accessible with a YPulse Pro business account.
1) Data Files - Behavioral & Trend Reports
Inclusion of the LGBTQ+ banner points in the 'Data Files' available on every report page
2) Data Dashboards - Behavioral & Trend
Filters and crosstabs in the interactive Behavioral and Trend Data Dashboards
3) Data Dashboards - Brand Tracker
All Brand Dashboard Views > Demographic Filters
Score Comparison View > Brand Comparison > Choose Crosstab