New Product Offering: YPulse Western Europe
Subscribers to YPulse Western Europe now have access to the same easy-to-read and insightful, articles, reports, and data on this new region of young consumers across five countries: U.K., Germany, Italy, France, & Spain. The report topics and survey questions primarily follow those fielded for YPulse North America (view the Report Calendar here), expertly translated and made relatable to reflect young consumers’ lives in the other countries
What's more? YPulse Western Europe subscribers get to access both Regions of data all within the same YPulse instance. No need to navigate, or learn, a separate platform!
YPulse business users who have already purchased the Western Europe offering have access to:
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Stay up to date on youth in this region with the latest news and highlights from our exclusive research with them. |
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Reports primarily follow the topics and survey questions fielded for North America (NA). The two spotlight pages at the end of every report are dedicated to Millennial Parents and country-to-country comparisons. |
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The WE Trend Reports available so far are Future of Experience and Clicking Community. |
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Data Files and Dashboard access for all Western Europe survey data |
Because the survey topics and questions between Regions and Countries are primarily the same, the dashboards allow you to analyze any differences across groups. |
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Brand Tracking of 600+ brands with young consumers in North America and Western Europe |
We replicated our meticulously developed youth focused brand performance survey to gauge international perspectives on the world’s leading brands. The brand lists are specific to each country, and all data can be segmented by country or explored together. |
Video: Western Europe Pro Data Region & Country Settings
Watch this 3-min video that shows how Western Europe Pro users can easily analyze region-to-region and country-to-country comparisons across all survey data with the Pro Data dashboards.
Curious about some of the top performing brands in Western Europe so far?
Here's the Top 5 Brands by YScore+:
Western Europe Insights Newsletter
There is also a free weekly Western Europe Insights Newsletter! Anyone can sign up at this link here.
Or to learn even more...Set a Demo to Learn More about YPulse Western Europe
Keep reading for:
General FAQs
What products are included with YPulse Western Europe (WE) Pro?
YPulse WE Pro includes Insight Articles and 50+ Behavioral and 12 Trend Reports per year, matching the YPulse North America Pro plan. The report topics and survey questions primarily follow those fielded for YPulse North America (view the updated Report and Webinar Calendar here), expertly translated and made relatable to reflect young consumers’ lives in the other countries. YPulse WE Pro subscribers will also have access to all of the survey data behind the reports, and the new WE Youth Brand Tracker dashboard views and data.
Is there a Western Europe Insights Newsletter?
There is! To sign up for the weekly Western Europe Newsletter, click here.
Does YPulse have a team in Western Europe?
Yes! We're currently based in Berlin and continuing to grow.
Is the WE brand survey and methodology the same as for North America?
It is. We replicated our meticulously developed youth focused brand performance survey to gauge international perspectives on the world’s leading brands. The brand lists are specific to each country, and all data can be segmented by country or explored together with the interactive Brand Data dashboards.
Read here for to learn about each of the measures tracked and how they're calculated.
Do we have race and ethnicity demographic data on respondents in Western Europe?
No. Because it is illegal in all WE countries, except for the U.K., to ask for race and ethnicity status, we do not collect this data for young consumers in Western Europe. This means there is no BIPOC banner in the Data Files and the BIPOC filter is not populated in the Data Dashboards.
Behavioral & Trend Data FAQs
How many Western Europe respondents are in each survey?
Each Behavioral and Trend Report topic now has two survey waves:
North America, N=1,450/survey
U.S.: N=1,300
Canada: N=150
Western Europe, N=1,300/survey
U.K.: N=265
Germany: N=330
France: N=255
Italy: N=270
Spain: N=180
How did we decide the sample for each country (UK, Germany, Spain, Italy, and France)?
Just as we did with our expansion into Canada, we created sample frames to match the pro-rata share of the populations of 13-39-year-olds in each country. This allows you to view all WE countries together as balanced reflection of views in Western Europe.
Are the report topics the same across WE and NA? Are the questions the same?
The report topics and survey questions primarily follow those fielded for YPulse North America, expertly translated and made relatable to reflect young consumers’ lives in the other countries. You can view all available Western Europe reports at this link here.
Be sure to check out the updated 2022 Report & Webinar Calendar, too.
Can you compare question results between Countries and Regions?
Yes! Watch this quick video on where to find the WE survey data and how to use the new Country and Region filters and crosstabs to create comparisons.
Brand Data FAQs
Is the Brand Tracker survey sample representative?
As is the case with our behavioral and trend data, we use quotas by single year of age and gender to ensure a representative sample. Brand tracker results are not
weighted, relying on balanced response within each weekly wave.
How many respondents are you surveying across all Regions and Countries each week?
North America, N=2,340/week
U.S.: N=2,100
Canada: N=240
Western Europe, N=2,120/week
U.K.: N=430
Germany: N=530
France: N=420
Italy: N=440
Spain: N=300
How did you decide the sample for each country (U.K., Germany, Spain, Italy, and France)?
Just as we did with our expansion into Canada, we created sample frames to match the pro-rata share of the populations of 13-39-year-olds in each country. This allows you to view all WE countries together as balanced reflection of views in Western Europe.
Is it possible to purchase additional sample for specific countries in the tracker?
We cannot. Because data coming into the tracker is unweighted, we cannot accommodate oversampling in a particular country. We would have to add more sample to all countries to prevent distorting the proportions.
Can you have different Benchmark Brands in different Regions and Countries?
Indeed. The brand lists for each country are distinct and based on brand relevance and awareness in each country. Therefore you can request to track different brands in different countries.
Take me to the Pro Data
Don't miss this video on Western Europe Pro Data Region & Country Settings!
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