The definition of a generation has turned into a hotly contested mess, so we break down our characterization of Gen Z to explain how we define the generation, and why, in this article here.
Gen Z: 2001-2019 (currently 0-20-years-old)
*We only survey Gen Z ages 13-20-years-old
Millennials: 1982 - 2000 (currently 21-39-years-old)
Does this not match your generation definitions? Don't worry! Pro users are able to customize all data points to fit your exact target audience with our comprehensive demographic filters. Learn more about how to use the survey data dashboards here.
Read on ypulse.com: How We're Defining Gen Z and Why