Are you looking to review and export the open-end questions responses from the Behavioral and Trend surveys? Each survey includes at least one open-end format question, and YPulse Pro users have exclusive access to all responses in the Data Dashboards and Data Files. See below for example questions asked:
Behavioral Report: TV & Entertainment Report:
- R090. What is your favorite TV show right now?
- R095. Why is that your favorite TV show?
Trend Report: Self-Taught
- R090. What new skill or topic do you plan to learn more about this year?
- R095. How do you plan to learn more about this skill or topic?
Behavioral Report: Holiday Shopping Plans
- R090. What is one thing you'll definitely be buying to celebrate the holidays this year?
- R095. Why will you be definitely buying that thing?
Keep reading for information on the two ways to easily access the open-end questions, and filter responses to only your target audience.
Data Files
View cleaned question responses from a single topic survey in the Data File provided with each report.
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Navigate to the report landing page for the report topic of interest (using site search or content filters).
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Click the "Data File" link to access the excel file with all survey questions and results behind the report.
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Find the open-end question, then click "Open Response Answers." This will lead to one tab with a pivot table for the cleaned answers and demographic filters options.
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If looking to review all answers, uncleaned, there is a 2nd tab with all answers and the demographic status for each individual (i.e. R090 and R090_Pivot).
Download an example TV and Entertainment report Data File here.
Data Dashboards
Quickly search across all open-end questions, uncleaned, from all report surveys using the Behavioral and Trend Data Dashboards.
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Click into either the Behavioral or Trend Data dashboard behind the Data tab (pro tip: click the ''Analyze Data' button if you're on a report landing page)
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Select 'Open End' from the 'See questions by type' filter
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Apply any additional question, topic, or date parameters or search keywords
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Scroll through the question results and click into the question of interest to view the uncleaned open response answers
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Layer on optional crosstabs or apply overall demographic settings
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To export the filtered data, click Download > Data > Download all rows as a text file (read more on how to export data in this article)
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