Video #3: Performance Drivers View

Training overview of the Performance Drivers View, which identifies the diagnostics and demos most important in driving your brand's success

What is key to driving my brand's success?

This module will overview the Performance Drivers View, which was launched in January of 2021, is a great place to begin your journey with the YPulse Brand Data Platform.

The first set of analyses boil down which unique set of diagnostic attributes are actually most important in driving your brand's current and future success with young consumers, allowing you to focus your efforts on maintaining and improving the brand perception scores that are the most impactful for you.

The next set of analyses help you explore which demographic profiles of consumers you’ve been successful in reaching so far, and those you have the most potential to reach in the future. Read more about the Top Profiles tool here.

These insights, which you can reveal for both your brand and any of your competitors, will allow you to set KPIs around improving the scores of focus, and to develop your own tactics for reaching these goals.

Earlier Pro Data Training Videos include:

The next Pro Data Training videos to view, in order, are:

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