As of June 1, 2021, all behavioral and trends survey data reflects the views of 13-39-year-olds in both the U.S. and Canada with our expansion across North America.
The base sizes for each country for each survey are as follows:
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North America (N=1,500) (Population =136,269,428)
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U.S. (N=1,00) (Population = 123,066,028)
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Canada (N=500) (Population = 13,203,400)
*Sample sizes were updated June 2022
Each country is balanced to be nationally representative across age and gender.
How are responses now labeled in the tables in the Data Dashboards?
Default Totals:
North America - Survey data fielded after June 1, 2021
U.S. Only - Survey data fielded before June 1, 2021
To look at all NORTH AMERICA responses (default view):
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Keep Crosstab by > Global Region Totals
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Keep Choose Country > All
To look at U.S.-ONLY responses:
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Keep Crosstab by > Global Region Totals
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Then, select Choose Country > U.S.
Comparing Year-Over-Year Data
The Global Region Totals crosstab will automatically present U.S.-only data from the previous times the question was asked. If you want to compare only U.S. to U.S. data over time, filter to U.S.-ONLY responses (instructions above).
To learn more about the updates to the Brand Data Dashboard with the expansion to North America, read North America Expansion: Brand Data Dashboard Updates.
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