On May 3, 2021 we launched a dedicated Sports & Leagues industry module to the brand tracker survey. This means you can now track the perceptions of 32 of the world's top Sports & Leagues brands, including men's and women's U.S. and international sports and eSports leagues. All survey respondents rating a Sports & Leagues brand will only be asked to rate other Sports & Leagues brands at the same time.
The Top YScore+ performers so far include #1 NBA, #4 UEFA Champions League, #8 Major League Gaming, and #9 Ultimate Fighting Championships (UFC). (UPDATE DATE)
Note: We've been tracking many Sports & Leagues brands in the Media, Tech, & Entertainment Industry module before the launch of the dedicated Industry. Brands like the NBA, NFL, MLB, and more have historical data and that data is presented separately from the new Sports & Leagues performance scores to uphold trending accuracy. If you have any questions about this, please reach out to firstname.lastname@example.org.
Be sure you check out our recent Scouting Next Gen Sports Fans Trend Report
Sports & Athletics Behavioral Report available exclusively to YPulse Business subscribers!
You can view the list of Sports & Leagues brands, and all brands tracked, in the Overview page of the Brand Data dashboard.
Sports & Leagues brands can be segmented by the Categories of eSports, Sports, and Women's Sports.
Below is the Sports & Leagues brand list as of 6/28/2021:
|World Boxing Association||Sports|
|Women's National Basketball Association (WNBA)||Women's Sports|
|Ultimate Fighting Championship (UFC)||Sports|
|UEFA Champions League||Sports|
|Professional Golf Association (PGA)||Sports|
|Premier Lacrosse League||Sports|
|North American Rugby League (NARL)||Sports|
|National Women's Soccer League (NWSL)||Women's Sports|
|National Women's Hockey League (NWHL)||Women's Sports|
|National Pro Fastpitch||Sports|
|National Lacrosse League||Sports|
|National Hockey League (NHL)||Sports|
|National Football League (NFL)||Sports|
|National Collegiate Athletic Association (NCAA)||Sports|
|National Basketball Association (NBA)||Sports|
|NBA 2K League||eSports|
|Major League Soccer (MLS)||Sports|
|Major League Rugby||Sports|
|Major League Gaming||eSports|
|Major League Baseball (MLB)||Sports|
|League Of Legends Championship Series||eSports|
|Ladies Professional Golf Association (LPGA)||Women's Sports|
|FIFAe World Cup||eSports|
|Electronic Sports League||eSports|
|Australian Football League (AFL)||Sports|