Respondents who are rating Fashion, Intimates, Retail, and Alcoholic Beverage brands are asked additional perception questions specific to those industries, and below are sample definitions for each. Some diagnostics are asked in multiple industries.
Please note: The overall YScore+ values for Fashion, Intimates, Retail, and Alcoholic Beverage brands do not include the Industry-Specific diagnostics in their calculation.
In the Brand Tracker dashboards you can track how brands perform across each of the Industry-Specific diagnostics in the Brand Snapshot, Brand Rankings, and Score Comparison views. You can also view the importance values for the Industry-Specific diagnostics for your brand, a.k.a. how important is each measure in driving young consumers to your brand, with the Performance Drivers view.
Important note: The below definitions are not shown to respondents in the survey questionnaire. If you'd like to see exactly how these questions are asked, you can access the full brand data survey here.
Diagnostic |
Definition |
Industry |
|
Which of the following represent GOOD VALUE? |
Feel they are getting high quality for the price point |
Fashion, Intimates, Alc Bev & Retail |
|
Which of the following are COMFORTABLE? |
Garments that make them feel at ease in them both tactilely and emotionally |
Fashion & Intimates |
|
Which of the following represent GOOD QUALITY? |
Long lasting, durable, and premium materials |
Fashion & Intimates |
|
Which of the following can you DEPEND ON TO OFFER YOUR SIZE? |
Able to find garments that fit them |
Fashion & Intimates |
|
Which of the following are READILY AVAILABLE where you shop? |
Able to find and purchase the brand |
Fashion, Intimates, & Alc Bev |
|
Which of the following offer CLASSICS AND BASICS? |
Offers staple items that can go with anything |
Fashion |
|
Which of the following offer ONE OF A KIND OR UNIQUE STYLES? |
Carries styles that are unique to the brand and cannot be found elsewhere |
Fashion |
|
Which of the following offer a COMPLETE OUTFIT? |
Has garments that can be mix and matched |
Fashion |
|
Which of the following offer FRESH NEW STYLES? |
Options offered feel contemporary and change often |
Fashion |
|
Which of the following offer the BEST SHOPPING EXPERIENCE? |
Goes above and beyond in a physical and / or digital retail setting |
Intimates & Retail |
|
Which of the following is an industry LEADER? |
Sets the standard for other brands in the industry |
Fashion, Intimates & Retail |
|
Which of the following offer the best VARIETY OF FITS? |
Offers a wide range of fits for different body types |
Intimates |
|
Which of the following offer the best VARIETY OF STYLES? |
Offers a wide range of styles instead of just one kind of look |
Intimates |
|
Which of the following offer the best VARIETY? |
Offers a wide range of options |
Alc Bev |
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