There are two key use cases for this tool:
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Cross-tab any of the question results behind a report topic with a custom audience defined by how respondents answered another question in the same survey wave
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Create custom cross-tabs with your paid proprietary omnibus questions. (those questions will only show up as options in the dashboards of your business account's users)
Here is how to set up a custom cross-tab in 5 easy steps:
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Find the first question within a report you want to start with, and click into the question. For example, “How you find out about new music artists or songs?”
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Then, click into Choose Question to see your options for cross-tabbing. For example, “Which of the following music streaming platforms is your favorite?” If you’re looking for your omnibus questions, they will be here.
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Select your response option in the Choose Option field. If the question is multi-select, you will have to select one option. If the question is single-select, it only requires you to click into the field (don't skip this step!).
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Then, scroll down to Cross-tab By, and select Custom Question at the very bottom of the list of options.
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Click “Apply”
You’ll see the chart now has cross-tabs for each of the music streaming platforms that were options in the question “which music streaming platform is your favorite?”
Note: You can still set overall demographic filters to apply to the custom cross-tabs.
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