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Promoted articles

  • 2022 Report Calendar

    An annual view of all scheduled report topics f...

  • Video #1: YPulse Brand Tracker 101

    Introductory overview of the Brand Data Platfor...

  • Speed Tip: Apply all filters at once with the "Pause" feature

    Reduce data load times by applying ...

  • Using Brand Rankings to understand top performing brands

    Better understand Gen Z and Millennial consume...

  • Getting Started with Performance Drivers

    These best practices will help you get the most...

  • Best Ways to Leverage the Survey Data Dashboards

    Have you been using your full access to YPulse ...

  • Accessing the open-end question responses: Data Files vs. Data Dashboards

    Are you looking to review and export the open-...

  • Q3 2021 Product Update Roundup

    YPulse is in Western Europe! We're not only ...

  • U.S. Zip Code-Enabled Filters: U.S. Region, DMAs, & Median Household Income (HHI)

    By collecting respondent Zip Code information w...

  • New Insights on LGBTQ+ Young Consumers

    Now filter all upcoming survey data by LGBTQ+ ...

  • Help & FAQs

  • Data Dashboard Best Practices

  • Product Updates

  • International Expansion

Help & FAQs

Welcome to YPulse!

  • 2022 Report Calendar
  • North America Demo Questions: Behavioral & Trend Surveys
  • YPulse is Data Quality Certified with Imperium
  • How and why we define the Gen Z and Millennial generations

Brand Tracker Survey & Diagnostics

  • Video #1: YPulse Brand Tracker 101
  • Understanding Brand Data Measure Calculations
  • YScore+ Diagnostics Definitions
  • Industry-Specific Diagnostics
  • Reading Industry Scores
  • What are young consumers saying about their favorite brands?
See all 7 articles

Using the Brand Data Dashboards

  • Speed Tip: Apply all filters at once with the "Pause" feature
  • Saving your regular brand and filter settings with Custom Views
  • Video #2: Data Settings and Exporting
  • Video #3: Performance Drivers View
  • Video #4: Brand Snapshot View
  • Video #5: Score Comparison View
See all 10 articles

Using the Behavioral & Trend Data Dashboards

  • Video: Intro to the Behavioral & Trends Survey Data Dashboards
  • Behavioral & Trend Data Dashboard FAQs
  • How to export question results from the Behavioral & Trend Data dashboards
  • Video: Survey Data Dashboard Cross-Tab Feature

YPulse Western Europe

  • Western Europe Pro Data FAQs
  • Video: Western Europe Pro Data Region & Country Settings
  • Western Europe Tracked Brands List

Data Dashboard Best Practices

Brand-Specific Insights

  • Using Brand Rankings to understand top performing brands
  • Getting Started with Performance Drivers
  • Measure performance against your competitive set with the Brand Comparisons tool
  • Which brand measures are uniquely driving BIPOC young consumers to purchase?

Behavioral & Trend Data Best Practices

  • Best Ways to Leverage the Survey Data Dashboards
  • Accessing the open-end question responses: Data Files vs. Data Dashboards
  • Compare YOY Behavioral Report Results

Understanding Target Audiences

  • Looking for data on BIPOC young consumers?

Product Updates

2021 Update Roundups

  • Q3 2021 Product Update Roundup
  • Q2 2021 Product Update Roundup
  • Q1 2021 Product Update Roundup

Announcements

  • U.S. Zip Code-Enabled Filters: U.S. Region, DMAs, & Median Household Income (HHI)
  • New Insights on LGBTQ+ Young Consumers
  • Format Change to Diagnostics: Scores to Percentages
  • Updated Brand Data Archiving Policy
  • New Retail Industry-Specific Diagnostics
  • New Sports & Leagues Industry
See all 9 articles

International Expansion

YPulse Western Europe

  • YPulse expanded to Western Europe in September 2021

YPulse North America

  • YPulse youth insights will now include data on young people in Canada.

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